Mattel analysis

Barbie swot analysis

It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. Mattel has to build internal feedback mechanism directly from sales team on ground to counter these challenges. Weakness 1. Reliable suppliers — It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks. As a result of such harmful products which were already out in the market, the company had to recall its 19 million toys sent from China in Mattel, Inc. In the next few years the company can leverage this opportunity by knowing its customer better and serving their needs using big data analytics. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company's performance. Plus, these international territories are still poised to grow at a faster clip than the comparatively mature U. It provided an evaluation window but not an implementation plan based on strategic competitiveness of Mattel SWOT is a static assessment - analysis of status quo with few prospective changes. Secondly the supply of new products is not regular thus leading to high and low swings in the sales number over period of time. These lucrative arrangements have helped Hasbro make deep inroads into the doll category that had long been dominated by Mattel. The matrix is only a starting point for a discussion on how proposed strategies could be implemented. Threats Mattel Facing - External Strategic Factors New technologies developed by the competitor or market disruptor could be a serious threat to the industry in medium to long term future.

High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve a high level of customer satisfaction among present customers and good brand equity among the potential customers. These lucrative arrangements have helped Hasbro make deep inroads into the doll category that had long been dominated by Mattel.

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There are gaps in the product range sold by the company. Plus, a drop in interest obligations should be good news for free cash flow, with debt levels projected to decline over time. The company seems to recognize these problems, and plans to continue rolling out new dolls with a greater array of body types e.

mattel marketing strategy pdf

Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Aside from heightened digital competition, the loss of market share is likely due to quality issues and an unintentional narrowing of the customer base.

Political instability in some emerging markets 1.

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High seasonality of business: The sales of the toy industry are highly influenced by the time of the year especially by the holiday season.

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Mattel Barbie Presentation