Try to put these aside and tap into your intuition for a moment. Have it highlight what matters most to you, what you stand for and who you are committed to becoming. People write them because some checklist or expert said they had to.
If you have a mission statement in hand, take it out and review it.
We view ourselves as partners with our customers, our employees, our community and our environment. There's one step to go before your mission statement is complete. It becomes the criterion by which you measure everything else in your life.
The vast majority of the mission statements are just meaningless hype that could be used to describe any business in the category.
We source local and organic ingredients from farmers we know and partners we trust, supporting our communities and creating meaningful relationships with those around us. We are uncertain of our value: are we worthy of dreaming big?