Sociological perspectives of fashion and the apparel industry

As a social mechanism, the fashion diffusion process may be structured into phases which are similar to both general product life-cycle and product diffusion processes.

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In this phase, the fashions go into a "use cycle," primarily by fashion change agents operating within their social systems and unique life-styles. These conceptualizations of fashion are not significantly documented in the literature, but are rather based on observations of contemporary fashion adoption movements.

Sociology of fashion order and change

Any object can thus represent fashion whether it be clothes, ideas or habits but in essence it refers to any field of social action where the dynamic, sometimes antagonistic process of individual formation and collective integration is evident. Fashion Culture and Identity As a cultural process, fashion is responsible for locating individuals within a constantly changing forest of objects, people, events, styles and practices to which they relate, about which they form opinions and which symbolically help to locate them within various social strata and communities. Customs, which are unwritten agreements, determine and guide how people dress according to their class, gender, or religion. Find in Library Wilson Elizabeth. These subtle and slight differences can be felt far more strongly when social equalities are claimed by everyone in modern advanced industrial societies. Many contemporary sociologists in the twentieth century and beyond have opposed that view, and they argue that fashion is not a product of class differentiation and emulation but a response to a wish to be up to date and to express new tastes which are emerging in a changing world. Fashion innovation and diffusion. New York: Ronald Press,

Economist Robinson offers fashion definitions: " In terms of comprehensive theory development, these efforts have been relatively modest. Find in Library Crane Diana.

The psychology of dress. These concepts comprise the "state of the art" in the contemporary development of fashion theory. Each definition is unique, adding specific dimensions which are not apparent in other definitions. The exotic origin of fashions seems strongly to favor the exclusiveness of the groups which adopt them … This motive for foreignness which fashion employs in its socializing endeavors, is restricted to higher civilization.

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Qualities unique to the fashion object may include styling, aesthetics, social acceptability, ego gratification, status symbolism, and other psycho-social qualities. Designers are rarely included in the sociological analysis of artists, such as painters, sculptors, writers, dancers, musicians, or writers.

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In essence, this concept suggests that in a mass production and mass communications environment, fashions tend to spread simultaneously within each social class over time.

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