As a social mechanism, the fashion diffusion process may be structured into phases which are similar to both general product life-cycle and product diffusion processes.
In this phase, the fashions go into a "use cycle," primarily by fashion change agents operating within their social systems and unique life-styles. These conceptualizations of fashion are not significantly documented in the literature, but are rather based on observations of contemporary fashion adoption movements.
Economist Robinson offers fashion definitions: " In terms of comprehensive theory development, these efforts have been relatively modest. Find in Library Crane Diana.
The psychology of dress. These concepts comprise the "state of the art" in the contemporary development of fashion theory. Each definition is unique, adding specific dimensions which are not apparent in other definitions. The exotic origin of fashions seems strongly to favor the exclusiveness of the groups which adopt them … This motive for foreignness which fashion employs in its socializing endeavors, is restricted to higher civilization.
Qualities unique to the fashion object may include styling, aesthetics, social acceptability, ego gratification, status symbolism, and other psycho-social qualities. Designers are rarely included in the sociological analysis of artists, such as painters, sculptors, writers, dancers, musicians, or writers.
In essence, this concept suggests that in a mass production and mass communications environment, fashions tend to spread simultaneously within each social class over time.