It flows within the organization. Purpose of External Communications External communication happens when a business exchanges information with customers, prospects, partners, suppliers, investors and other stakeholders outside of the company.
That way, the company can develop messaging that appeals to their employees and motivates them to do their jobs, in addition to information that entices their customers and partners. Internal communication aims at transmission of information between various business units and departments.
Businesses need to look at both the internal and external audiences together to have a unified communication policy. In such cases, it is desirable to provide an informal meeting room suitable for group discussions.
Internal Communication uses memo, circulars, staff news letter, fax, notice, minutes on meetings, video conferencing, presentations, seminars, agenda, manuals, etc.
Finally, the quality of the argument is essential to the effectiveness of a message. They are also actors of our society.